What was meant to be a glamorous gathering of beauty creators turned chaotic at Flipkart’s Glam Up Fest in Delhi, with several viral videos showing attendees scrambling for giveaway hampers and merchandise.
Held on June 19 at Pragati Maidan, the event brought together beauty influencers from across the country and also promised appearances by Bollywood actors Janhvi Kapoor and Bhumi Pednekar. While many attendees initially praised the event, social media soon filled with complaints about overcrowding and poor crowd management.
The biggest controversy erupted towards the end of the event when the distribution of the promised goodie bags reportedly descended into disorder. Videos circulating online show people rushing toward stacks of hampers, with some climbing into restricted areas to grab merchandise. In another clip, a man and two women appear to engage in a heated struggle over a bag.
One of the videos, shared by influencer Ravleen Kaur, criticised the organisers for the situation. “Flipkart Glamup 2026 SCAM!!!! The overall experience was really good and smooth but it was spoiled in the very end due to Flipkart’s management. Those who left after attending the entire event, did not get their goodie bags (we were promised hampers worth 6K as a barter collab) as they were already over before the event was even over,” the caption read.
